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Grupo Firme

Project Type

Meet the Band

Date

April 2023

Location

San Diego

Role

Producer / Creative Director

In this Billboard Magazine Video Spotlight, we celebrate Grupo Firme—a powerhouse in Latin music that has taken the world by storm. Known for their infectious energy, dynamic stage presence, and genre-blending sound, Grupo Firme has redefined the boundaries of regional Mexican music. With chart-topping hits and sold-out arenas, they’ve captured the hearts of millions, becoming a symbol of cultural pride and musical evolution.

Their visuals, much like their music, are vibrant and larger than life, reflecting their authentic style and undeniable charisma. From their high-octane performances to their bold, fashion-forward aesthetics, Grupo Firme continues to set new trends and inspire fans across the globe. This spotlight showcases their journey, their sound, and the visual artistry that makes them one of Latin music’s most electrifying acts.

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